The Alfa Romeo C52 Disco Volante: Marketing Operation or Car From Space?
Veloce Media Agency- Apr 29
- 2 min read
Continuing its tradition of immersive, character-driven journalism, SpeedHolics revisits the National Automobile Museum in Turin to uncover the forgotten voice of one of Alfa Romeo’s most enigmatic creations — the C.52 Disco Volante 3000.
Told through a blend of rich historical detail, archival insight, and a touch of poetic license, this story traces the car’s origins from postwar innovation to its myth-like aura as a “flying saucer” on wheels. Beyond its futuristic curves and Busso-developed engine, the Disco Volante 3000 was a bold marketing statement wrapped in an aerodynamic dream — a car that never raced officially but still became a legend.
Read the full article here: The Alfa Romeo C52 Disco Volante: Marketing Operation or Car From Space
Words Fabio Morlacchi
Photography Paolo Carlini
Archive Courtesy of Alfa Blue Team, Sanesi Family, Fabio Morlacchi Archives
The author, Fabio Morlacchi was born in Milan in 1960, and studied architecture and advertising graphics. In 1983, he started working for an advertising agency, on the launch of the Alfa 33. A car fanatic from a young age, Alfa Romeo was a passion at home too, as both his parents worked there: his father was a designer and his mother worked in Sales. His love of planes came from his paternal grandfather, who was a bomber pilot and officer of the Regia Aeronautica (Italian Royal Air Force) from 1918 to 1943. He is a member of the Alfa Blue Team, historian, speaker and writer on car history, particularly that of Alfa Romeo, as well as the history of Italian aviation.
The photographer, Paolo Carlini, is a professional photographer from Milan with over thirty years of experience. He is a member of the Order of Journalists and the National Association of Prifessional Photographers Tau Visual. Specializing in commercial imagery, he has worked with prominent clients both in Italy and internationally. Carlini has captured portraits of artists, designers, and entrepreneurs, which have been exhibited in prestigious shows. He has also published photography books and shares his expertise through workshops and courses. Paolo Carlini is a respected figure in the world of photography
SpeedHolics thanks the MAUTO – National Automobile Museum in Turin, for having made available the “Disco Volante” from its prestigious collection for this article.
