Cesare Fiorio, the Art of Management
- Veloce Media Agency
- Apr 29
- 1 min read
The Mastermind Behind Lancia’s Legend A thoughtful exploration of the extraordinary career of Cesare Fiorio — the visionary Sporting Director who led teams to 18 world titles, nurtured generations of Italian driving talent, and came close to bringing Ayrton Senna to Ferrari.
In an exclusive, in-depth interview conducted at Fiorio’s farmhouse in Puglia, discover untold stories of motorsport innovation, fierce competition, and a lifelong pursuit of excellence across rallying, Formula 1, and record-breaking Atlantic crossings.
Read the full story on SpeedHolics: Cesare Fiorio, the Art of Management
Words & Photography by Alessandro Barteletti (IG: @alessandrobarteletti)
Video by Andrea Ruggeri (IG: @andrearuggeri.it)
Alessandro Barteletti is a photographer and journalist. Through his photos, he has been revealing the reality behind news stories, as well as social and sports events, for almost 20 years. Being keen on anything that can be driven fast, on the roads or flying in the sky, he has specialized in the auto, aviation and space industries. Among his clients: National Geographic, Dallara and Italian Air Force. Alessandro currently lives between Rome - where he was born - and Modena, the heart of Motor Valley.
