DRIVEN BY HERITAGE
Portraits of the people shaping Switzerland's legacy
Switzerland is known for its companies, its inventions and its institutions.
Behind each of them are people.
Families, Entrepreneurs, Craftsmen, Innovators, Explorers.
Their stories deserve to be preserved with the same care as the heritage they create.
Driven by Heritage is an editorial portrait series documenting the people whose values, vision and perseverance continue to shape Switzerland.
EPISODE 1 of 5
Handing Down Excellence From Father To Son
RONNIE KESSEL
This is the story of a special family that has made the passion for cars the foundations on which to build relationships, emotions and visions, as well as a profession. Today it represents the most prestigious car brands, supporting them and making them a success on the track too. With the “Biscione” always in its heart.
Memories are expressed in different ways. Sometimes all that is needed is a perfume or even a bad smell, a passing shadow that lights up the heart or sends shivers down your spine, or again, some music, a colour, a tactile sensation. Like the cold metal pipes of the roll bar that Ronnie, the seven-year-old heir of a family devoted to cars, gripped onto as he clung to the prototype sports car his father Loris Kessel had just driven to the podium of the iconic circuit in Monte Carlo. [...]
EDITORIAL DIRECTION
Editorial coordination
ALESSANDRO GIUDICE
Photography
ALESSANDRO BARTELETTI
Filmmaking
ANDREA RUGGERI
English Edition
JULIE WOOD
Digital Creative Direction
CARLO TRENTIN-ZAMBON
Social Media Management
MOMO AWEES
Content Management
OLENA BENIUK
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ALFA ROMEO
Digital Project Coordination
TIM MEIER
Driven by Heritage is an editorial initiative by VELOCE Media Agency, developed in collaboration with Alfa Romeo Switzerland through a shared vision
of documenting the people whose ideas, craftsmanship and entrepreneurship continue to shape Switzerland.
Every portrait becomes part of a permanent editorial collection.